��The AdWords �� verbal communication: theoretical basis of the real prospect of widespread _1804679503

Author: beam Dandan this article source: Chinese social sciences newspaper network this article of the Chinese social science daily article 141 period 8 edition of one of the "linguistic" article. Speech communication generation while only 30 years or so, but the language as a communication tool for the study of history is very long. Confucius has on all aspects of speech communication raised many insights and ancient Greece of rhetoric, its essence is the study of persuasive language policy and language issues in communication. Speech of the linguistic development trend from Saussure distinguish between the "language" and "verbal" mainstream language study is to describe the language of the static structure system, this situation continued until the late 1950s. Almost in generative grammar appears at the same time, many researchers to Rome to begin research on language use, as Mr. Qi rain village on the characteristics of modern Linguistics and development trends, these studies "broke the language as pure a systematic framework" and "broke the language as a self-contained, closed system framework," and "broke the language seen from the phoneme to the sentence level system framework." As a direct result of these concepts is a pragmatic, text Linguistics, discourse analysis, and a number of new subject, linguistic communication science in its columns. They relate to the mainstream of phonology, morphology, syntax, the confrontation with the colorful language today. Throughout the course of a century of modern Linguistics, language research from phonology, syntax, morphemes to and from syntax to semantics, pragmatics, verbal communication is the product of this trend, which reflects the internal demands of linguistic development and trend. Learn Chinese verbal communication is the study of Chinese language ontology inevitable product Chinese speech communication to Liu Huan-fai 1986 edition of the verbal communication of law for the creation of logo, prior to this Mr. Liu's rhetoric has a unique story. It is precisely for this reason, the initial period of verbal communication with obvious rhetoric. However, its subject orientation and research objectives from the outset is clear, that is, based on the language used on the Chinese speech communication activities are guided by principle. Verbal communication is a linguistic perspective on language use, lower language linguistics. Since modern linguistic sense of Chinese research appear, ontology research has to reside in mainstream status, especially in the syntax for the most. This structure with the West as the primary goal of theoretical studies and belittling language use is entirely similar. However, any language is included physiological factors, psychosocial factors and social factors, different researchers can according to their own interest, to establish different goals, using different methods, different levels of language and the angle of the study. Learn Chinese verbal communication is Chinese research develops to a certain stage of the product, it broke the traditional paradigm, not to the actual sentence from the context of true discourse analysis of the object, also language as communication tools comes, captures the dynamic characteristics of Chinese as a second language, language, social and psychological. From the communication level study Chinese, means the study of language should not be limited to interpret sentences-ungrammatical, also reveals the words fit the context of the law. Chinese in speech communication enriches Chinese theories, and ontology research is complementary relationship. A strict distinction between language and speech in the form structure is always in the phoneme/Department, morphology, semantics, syntax that tolerably framework to explore, but scholars consider functional language interaction exists between the various levels, the language of communication functions and use the environment to be explained when you focus on grammar, in recent years, the language of hotspots such as grammar, constructions, and so is the best for this position. Of course, you want to implement Chinese speech communication studies and research on Chinese other levels of under-penetrated between, on the theory of also currently does not fully meet this demand, however, believe that the future with verbal communication studies in-depth and refinement, will help us more accurately recognizes Chinese interaction at all levels. Speech communication in prospect language application or machine-oriented or object-oriented people. Belongs to the language in the field of verbal communication studies, Liu Huan said it very clearly: service to Chinese communication and teaching. However, verbal communication science, after all, is an application very broad subject, yet continue to dig deeper. 1. direct communication, including native speakers between communication and intercultural communication. If you speak Chinese users in their daily communication doesn't realize the communication principles for successful communication, then the arguments, speech these more specific language used, they must be able to clearly recognize the master communication theory for the importance of proper expression. In addition, because the world of migrants as well as cross-cultural nature of trade, Foreign Affairs and personal contacts with increasing frequency, cross-cultural communication is becoming more and more commonplace. Standing in the Chinese perspective, cross-cultural communication including speak Chinese to use foreign language communication, including exercises other languages use Chinese communication. Whatever the circumstances, since Exchange of meaningful way always result in a specific language community, the awareness of different cultures in the communication activities of basic guidelines for understanding the difference that will benefit of cross-cultural communication. 2. the guidance of teaching, including the Chinese native language teaching and teaching Chinese as a foreign language. For native speakers, most people will have access to preschool language phonology and syntactic structure system, so language teaching the ultimate goal is to enable students to be able to properly carry out oral and written communication, including generating appropriate context of speech acts and understand the specific context of intention. On second language learners, the purpose of learning Chinese is not to learn pronunciation, grammar and vocabulary of these basic elements, but to actually use Chinese, these basic elements words to express their communicative intent.Now that verbal communication science reveals the social scene in Chinese law followed by, then use these rules to guide Chinese teaching obviously useful. 3. the guidance language disorder population education and rehabilitation. Language barriers can occur in language at all levels, and pragmatical disorder is one of the most serious. Because pragmatic disorder so that individual from the community, the forfeit sociality this "person" as one of the main characteristics of the species. Various obstacles are mainly among pragmatic disorder characterized by subclasses. Pragmatic disorder manifested not necessarily appropriate in the context of the implementation/understanding verbal behavior, morphology, syntax, semantic processing can be relatively intact. In aphasia, Wernicke's aphasia recognized as pragmatic disorder to patients with typical characteristics, often cannot understand each other words mean, then, and pragmatic almost all dementia weaknesses; otherwise overwhelming evidence that all brain damage cases, the right half of the patients with brain injury is particularly evident in the pragmatic flaws. In developmental disorder, autism, children with communication disorders are the most prominent, serious lifelong silent. There is evidence that this type of crowd in language and social interaction-related brain regions on exceptions not symmetric. In addition, Astrid Berg syndrome and Williams syndrome is a developmental disorder in interactive communication impaired typical disease. Above neuropsychological evidence that obstacles to widespread pragmatical and have specific neural basis. On the patient's family, physicians, educators, rehabilitation professionals, not the law of verbal communication, education and rehabilitation are empty. Social demands have always been a strong driving force for the development of the discipline, this stage of the verbal communication of research results and some may not be able to directly into the application area, but regardless of the theory construction or application, refactoring is the young discipline of a new starting point, in theory and application of regret it indicates its future vitality and huge development space. (Source: Chinese social sciences report author: beam Dandan units: Nanjing Normal University Faculty of language technology department)